You can think of marketing as everything you do to promote your early learning and childcare program that brings in families.  Your marketing strategy needs to let the community know about your early learning and child care program, sell your services to those people, make those people your customers, and keep them in your program for as long as you can.

By the end of this Study Guide, you should be able to:

·      Determine your Market

·      Assess  your Competitors

·      Identify Community Demographics

·      Put together a Marketing Plan

·      Brand your ELCC Business

·      Determine Customer Value

·      Develop your Website